Jorge first picked up a camera in Madrid at 17 years old. It took him the next year to save enough money to buy his own. By then he was already enrolled into an Engineering Degree he would never attend, for he preferred to use the time to shoot and learn more about what would soon become his career and his life. He started studying photography and he soon became an assistant for some of his mentors. Tirelessly learning, since his first gigs as an event photographer until today, there has been only one constant: tenacity.
What makes Puente stand out is his insatiable curiosity and a keenness to explore new concepts, evident in every frame he captures. His international experience adds a global touch to his portfolio, capturing diverse cultures and perspectives from around the world. Puente's artistry extends to collaborations with agencies such as Ogilvy, TBWA, and McCann, where his ability to blend creativity with commercial appeal shines.
A distinctive feature of Puente's work lies in his masterful play with light and color palettes. Whether crafting bold contrasts or embracing soft hues, his compositions create a visual language that tells compelling stories. Puente's photography is not just a visual treat; it's an immersive journey that invites viewers to experience the world through his unique and creative lens.
When Puente is not shooting commercial projects, he dedicates his time creating conceptual portrait series.
Jorge is one of Lürzer’s 200 best ad photographers.
Based in both New York City and Madrid, he brings a diverse and global insight into all of his commercial collaborations.
SELECTED CLIENTS
Abbot, Adidas, Ballantine’s, Beefeater, Benetton, Burger King, Coca-Cola, Danone, Dominos, Fiat, Ford, Gillette, Head & Shoulders, Heineken, Hyundai, ING, Jägermeister, Jeep, Jose Cuervo, KFC, Lay’s, McDonalds, Oral B, Pantene, Popeye’s, Samsung, Schweppes, Starbucks, Tim Hortons, and Twitter
